The young actors perform Xiamen's traditional Gaojia Opera for foreign guests. [Photo/Wechat account: visitxm]
The 2024 China International Travel Fair International Travel Agents (Fujian) Connet Seminar "Sea-kissed Garden Enjoy Xiamen" Culture and Tourism Promotion was held at Jinsha Academy on Nov 27. During the event, travel operators from 15 countries and regions experienced Xiamen, which is known for its many beautiful gardens.
The academy not only boasts a unique architectural style and a rich cultural atmosphere, but it also houses the first map of all of China to reach Europe, serving as one of the foundational documents for European sinology research. The academy can be considered a bridge linking Chinese and foreign cultures.
The promotional event featured intangible cultural heritage (ICH) innovation and immersive promotional performances, allowing Chinese culture to shine on the international stage. The Xiamen urban life real scene ICH experience area in particular amazed the foreign guests.
The event promoted the intertwining of Xiamen's ecology, art, and life. Simultaneously, the Xiamen culture and tourism promotion team engaged in in-depth discussions with travel agents from various countries, elaborating on preferential product benefits and unique customized travel routes.
The top international tour guides from Xiamen, who are proficient in multiple languages including English and Japanese, shared firsthand experiences of urban life in Xiamen with visitors.
China announced on Nov 22 the extension of its visa-exemption policy to nine more countries, including Bulgaria, Romania, Croatia, and Japan, starting from the end of this month to the end of 2025.
Chinese authorities recently released revised rules on foreign investor's strategic investment in listed companies in a move to encourage foreign investors to make long-term and value investments in the country.
