During the first seven months of this year, nearly 2.2 million Chinese visited Vietnam, up 51 percent over the same period last year.
Among the increasing number of Chinese holiday-makers in Vietnam, those from Xiamen account for a considerable number. That's why Vietnam decided to hold its promotional event in the coastal city.
To woo more tourists in other promising tourism markets, Vietnam has organized similar promotional event in two other Chinese cities — Baotou, Inner Mongolia autonomous region, and Nanchang, Jiangxi province.
More than 7.2 million foreign tourists visited Vietnam in the first seven months of 2017, up 28.8 percent from the same period last year, according to the General Statistics Office of Vietnam.
China announced and implemented on May 15 a policy allowing visa-free entry of foreign tourist groups aboard cruise ships via all cruise ship ports along the country's coastline.
China and Georgia are set to waive visa requirements for travelers starting May 28.