Rui Lopes Ferreira, chief executive officer of Portuguese beer brand Super Bock, leads a delegation to visit Xiamen, Fujian province. [Photo/fo.xm.gov.cn]
Rui Lopes Ferreira, chief executive officer of the Portuguese beer brand Super Bock, recently visited Xiamen, Fujian province to seek further cooperation with the city.
"Super Bock has high hopes for the Chinese market," Ferreira said in a meeting with Han Jingyi, deputy mayor of Xiamen, on Nov 22. "We expect to expand our businesses in China."
Ferreira revealed that, after considering Xiamen Municipal Government's support and the convenient customs clearance in the city, Super Bock plans to establish a branch or production line in Xiamen.
Han briefed him on Xiamen's basic economic and social development and hopes the Portuguese company will set up a headquarters in China to improve its influence in the Asian country.
Both sides also discussed Super Bock's participation in Xiamen's public welfare establishments, sponsorship of cultural, art and sports events, as well as Portuguese teaching in the city.
Established in 1927, Super Bock maintains a leading position in Portugal's beer market and is also the best-selling Portuguese beer in the world.
Since 2009, the brewer has exported beer to China from the import port Haicang in Xiamen. Starting from 2015, more than 10.4 million boxes of Super Bock beer have been imported into China from Haicang and it is expected that in 2019, 5.2 million will be exported to China.
China has launched a new pilot program to allow eligible enterprises greater access to overseas financing in support of green and low-carbon transformation projects, the country's foreign exchange regulator said on Aug 21.
To further streamline the experience, China is expanding tax refund stores, broadening the range of refundable goods, and refining refund procedures, ensuring an efficient and seamless shopping experience for global visitors.
